Maleny new bar opening a mark of club evolution

by Domenic Favata

The Maleny Bowls Club recently held a De Bortoli Wines launch at their club to mark the opening of their new bar.

Situated 90 kilometres north of Brisbane in the Sunshine Coast region, the club took the launch as an opportunity for recruitment and to drive their social membership, offering the membership itself, barefoot bowls and finger food for punters at just $10.

The social membership is used as a platform to propel bowlers, new and experienced, into one of the club’s many participation initiatives.

The club currently runs Jack Attack year round for all age groups, as well as school holiday programs where parents can have a morning out on the greens with their children for just $3.

By running these activities, the club has seen a flow-on effect having been approached to hold Christmas parties and presentation nights for local businesses and sporting groups.

The opening of the new bar is a mark of the club going full circle with recent improvements to their POS and accounting systems.

By adopting these technological advances, the club has streamlined their accounting and administrative processes which in turn, has reduced the time spent on these tasks, reduced audit fees, improved cash flow and provided more timely and accurate financial reports.

Additionally, the club has applied for and been successful in receiving a number of grants, including a Gambling Community Benefits Fund Grant ($20,000) and a grant from the local Sunshine Coast Council ($8000).

It is this initiative that has resulted in funds being available to fund projects like the new bar, where locals are enjoying reasonably-priced beverages and newcomers are being introduced to the club.

As a smaller club with 41 members, it is terrific to see the club evolve and take steps towards securing their future.

Contribution by Wade Mutzelburg – Regional Bowls Manager (Central Queensland)