Strategic Plan

2022-25 Strategic Plan unveiled

July 28, 2022

Bowls Australia (BA) have released the sport’s new national Strategic Plan to help guide the organisation’s direction and priorities over the next three years.

The 2022-25 Strategic Plan follows and builds on from the successful work already undertaken in the 2018-22 Strategic Plan and serves as a blueprint for an exciting new chapter of the sport in Australia.

Focusing on a contemporary purpose of “connecting more people to bowls – in more ways – more often” the plan outlines how BA will collaborate with purpose with the State and Territory Associations, clubs and other key partners, to future-proof BA and the sport on the path to 2025 and beyond.

Specifically, the plan has been developed to:
• Provide clarity of purpose to the BA Board, staff, sponsors and all other stakeholders;
• Ensure BA is focusing on what is most important to our current and future sustainability and success;
• Support the future capability and sustainability of STAs and clubs; and
• Ensure the successful and sustainable future of Bowls in a rapidly changing Australian sport and active recreation landscape.

BA President Bob Boorman said the national body and State and Territory Associations were aligned in the strategic planning framework while ensuring localised needs were prioritised.

“This important document will help guide the organisation and the sport more broadly towards a new chapter which recognises the changing dynamic of Bowls,” Boorman said.

“This year BA and STAs are working together with an aligned 2022-2025 strategic planning framework, which will see our Strategic Plans align in timeframe and in areas of mutual priority, whilst also ensuring local needs are prioritised.

“BA and STAs are committed to fulfilling our roles and responsibilities within the Australian Bowls landscape to the very best of our ability and to future proof Bowls by connecting more people to bowls – in more ways – more often.”

View BA’s 2022-25 Strategic Plan