Recruitment and retention
Members and participants make a club tick – it is important that your club has a sound strategy when it comes to not only recruitment but also retention of existing members and customers.
- Recruitment And Retention Ideas
- Member Survey Example
- Club Member Exit Survey
- This template has been developed for clubs to use to capture information from members upon their exit from a Club. Understanding the reasons for attrition allows for clubs to be proactive in addressing any issues raised by resigning members, thus enhancing member retention. The survey is designed to be anonymous to encourage honest feedback.
- Developing a Participation Plan – includes template
- ‘Doing Sport Differently’ Toolkit
BA has a range of national programs to support clubs in attracting new participants.
Jack Attack is a fun and fast-paced format from the traditional form of lawn bowls, aimed to encourage participation with non-bowling members of the community. Jack Attack has been shown to encourage more diversity in clubs with increased participation by women, 30-50 year olds and people with a disability. Read more about success stories from Langhorne Creek and Rockhampton.
Roll Back the Clock
Rookie Rollers (formerly Jr. Jack Attack) has had considerable success with kids, elderly, people with a physical or mental impairment, and many beginners around the nation. At its core, Rookie Rollers is designed to enable school children to participate in an engaging format, which is both fun and inclusive. Read more about how Bundanoon Bowling Club used the program to bring its community closer together.
Bowls Australia (BA) is the governing body for the sport of bowls in Australia, with the sole mission to grow the sport of bowls.
In pursuing such mission, BA is committed to the health, safety and general wellbeing of all its members and participants.
BA aims to ensure the core values, good reputation and positive behaviours and attitudes of BA are maintained. BA believes that anyone who works for it, and everyone with whom it deals, has the right to be treated with respect and dignity. BA will not tolerate any type of behaviour which will bring the sport of bowls into disrepute, and this policy is an essential part of BA’s proactive and preventative approach to tackling inappropriate behaviour.
BA will therefore take all complaints seriously, and will ensure they are dealt with promptly and sensitively.
As Australians, we greatly value the importance of sport in our culture and our community, and we all have the right to enjoy our sport, at whichever level we participate in an environment that is free of harassment and discrimination.
The way your club conducts its barefoot program should form part of your business plan.
At the very least it should form part of the clubs marketing plan.
This is, after all, probably your best chance of getting new people to see your club and sample your service.