Recruitment and retention
Members and participants make a club tick – it is important that your club has a sound strategy when it comes to not only recruitment but also retention of existing members and customers.
Bowls Australia (BA) is the governing body for the sport of bowls in Australia, with the sole mission to grow the sport of bowls.
In pursuing such mission, BA is committed to the health, safety and general wellbeing of all its members and participants.
BA aims to ensure the core values, good reputation and positive behaviours and attitudes of BA are maintained. BA believes that anyone who works for it, and everyone with whom it deals, has the right to be treated with respect and dignity. BA will not tolerate any type of behaviour which will bring the sport of bowls into disrepute, and this policy is an essential part of BA’s proactive and preventative approach to tackling inappropriate behaviour.
BA will therefore take all complaints seriously, and will ensure they are dealt with promptly and sensitively.
As Australians, we greatly value the importance of sport in our culture and our community, and we all have the right to enjoy our sport, at whichever level we participate in an environment that is free of harassment and discrimination.
The way your club conducts its barefoot program should form part of your business plan.
At the very least it should form part of the clubs marketing plan.
This is, after all, probably your best chance of getting new people to see your club and sample your service.